Last Selfie
Human characteristics
Anthropomorphism is the attribution of human characteristics to an animal or an object. Here, wild animals act like humans by using Snapchat.

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Videos courtesy of Nike (Weiden + Kennedy), Prudential/WCRS, Thomson, BBH (Bartle Bogle Hegarty), Last Selfie Campaign World Wildlife Fund (Denmark), Don’t Panic London, P&G Commercial (Sochi 2014 Olympic Winter Games) and Always.